Beastie Boys Square Unveiling on Saturday with Surviving Members in Attendance

On September 9th, New York City is slated to formally rename the intersection of Ludlow and Rivington as “Beastie Boys Square” in honor of the legendary hip-hop group.

That intersection is famously depicted on the cover of the Beastie Boys’ 1989 album, Paul’s Boutique. 

After Adam “MCA” Yauch’s death in 2012, fans of the band launched a campaign to rename the intersection in honor of the group.

Surviving members Mike Diamond (Mike D) and Adam Horovitz (Ad-Rock) will attend the dedication ceremony, which is set to take place at 12:00PM ET. 

There will be a special guest DJ set by Jon Bless HiFi System, pop-up activations, and more. Additionally, Spike Jonze’s film Beastie Boys Story will screen at the IFC Center in Greenwich Village throughout the weekend, and SiriusXM is launching an exclusive Beastie Boys station on September 7th.

Beastie Boys’ Paul’s Boutique Album Cover: