My Nguyen 
Oklahoma City, OK’s Clay Milford is behind This Coast Bias, an indie/bedroom pop project that Milford says plays the kind of music he likes to call ‘breakup pop.’ His latest track, “Something Real,” is according to Milford a song about him breaking things off with his phone and social media. It is an exploration of simpler times before your smartphone became the center of your life and before reposts, smashing that ‘like’ button, fake-news and all that became the norm.
This jangly pop anthem grabs your attention from the get-go. Filled with driven guitars and tons of synths, I’m sure a lot of pop enthusiasts will appreciate this number’s great energy.
Milford says in a press release about the song: “This song is a breakup song for my phone and social media. I think we all have a bit of fatigue from having to be reliant on both the last year and a half. I, like most people, am finding that these great inventions mostly lead to bad things rather than the connection they were meant to foster. What’s funny is we all feel it, want something better, something real, but nobody feels ‘permission’ to drop the phone and just exist.”
Some of the influences for This Coast Bias are Prince, Tame Impala and ABBA, but really his inspirations are all across the board: “I grew up on a hefty diet of disco and funk from my mom and rock from my dad. I might listen to Led Zeppelin for a week and then be sick of them and only wanna hear Donna Summer for a month straight. I don’t think you should have to pick between genres as a listener or a musician, and these days, the lines are more and more blurred by the day anyway.”
You can connect with the This Coast Bias on the following:
IG//Twitter//YouTube//Streaming Platforms
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